Kia has finally killed off the 'First Edition' of the Soul EV which has been on sale since the car's launch and replaced it with a new 'Maxx' model. The Maxx has been cunningly priced at £34,945 on-the-road, making it eligible for the UK Government's £2,500 Plug-in Car Grant for electric cars costing less than £35,000. This reduces the price that customers pay to £32,445.